Personalized Jewelry with a New York twist, fun and edgy, while staying elegant and sophisticated. Joey Baby was started in the late summer of 2020 in Manhattan in the middle of a pandemic, while Joey the founder of Joey Baby was 7 months pregnant. The first Joey Baby flagship product was the beaded mask chains, initially created for Joey herself to be able to wear her mask in style. The stylish mask chains got featured in several magazines and in November 2020, NBC TODAY show featured the elegant personalized rose gold beaded mask chain on their show and Joey Baby New York sold almost 1000 mask chains in a few hours and the business was officially born. Today Joey Baby has taken the New York twist that she put on the personalized mask chains and brought it to personalized jewelry, proving that personalized jewelry can be sophisticated. Joey Baby New York is located in Manhattan and draws a lot of its inspiration from the sophisticated New York style and mixes it with the luxury of Hong Kong where Joey grew up, the attention to detail of Tokyo where she went to university, and the Scandinavian simplicity of Copenhagen where her husband is from.